How to Create a Tea Packaging Design?
Tea is a popular drink. Thousands of people prefer it to coffee due to its tonic effect and tasty aroma. Gourmet savor noble tea species and highlight their positive effect on the body and health. Dry leaves can keep fresh for months or even years. Yet, the taste, aroma, and nutritional properties of the drink are preserved only given that leaves are packed properly and all storage conditions are met.
When considering an optimal type of tea packaging, it is important to understand how the product can interact with wrapper materials. Below, we’re going to find out all benefits and pitfalls of designing the best containers for tea, outline the key features, and explain how wrappers are designed.
Importance of Proper Tea Packaging
The role of the tea packaging is very important for the preservation of the product’s physical and taste properties. If some conditions are violated, tea can get damp, rancid, and lose smell or taste under the influence of environmental factors. Thus, a proper tea wrapper allows for coping with the following tasks:
- Keeping freshness. High-quality wrappers protect tea leaves from sunlight, moisture, and other climatic impacts.
- Extending shelf life. If storage conditions are met, dry leaves can stay on store shelves for months.
- Ensuring more compact placing and shipping. Flexible pouches take up less place in vehicles and on store shelves, contributing to lower logistics costs.
- Reducing the level of spoiled products. In-store losses due to spoiled products are eliminated.
The market of raw materials is rich and offers diverse solutions for tea container production. Modern manufacturers have various options for wrapping leaves and guaranteeing the high quality of the product.
Tea Packaging Options
The choice of suitable packages depends on multiple criteria, such as type of leaves (packed/unpacked), species, volume, purpose, etc. Still, the most popular covers are:
- stand-up pouches (bags from paper or composite materials that firmly stand on horizontals surfaces. They are frequently equipped with zippers for easy and multiple re-openings);
- gusseted bags (it is stretched bags which is produced from paper or craft cardboard that can also stand on surfaces, but not as firmly);
- flat pouches (pillow packs) are three-sealed packages that resemble pillows since they do not keep the shape.
Note that in terms of preserving the shape, the first and second options are better, since the last one does not protect leaves from cracking. The size differs from 50 to 500 grams.
Exclusive tea species are sold in glass jars and metal tubes. Packed one-time tea is usually wrapped in paper boxes. Private craft retailers usually store tea in glass jars and pour it into small paper/cardboard gussets right in front of customers.
Modern Tea Packaging Design
Today, consumers set higher requirements for the drink. They do not buy the product to just color water and add some taste and aroma to liquids. Today, customers take care of the quality of their drinks more than ever. When selecting the product, they pay particular attention to growing conditions, flavor profiles, and drying methods to be sure that tea is safe for health, high-quality, and delicious.
Thus, companies, in their turn, should put in more effort to draw consumers and provide them with all the needed information. In addition, high competition in the food market forces brands to develop individual eye-catching wrapping solutions to stand out on store shelves among dozens of competitors.
A creative tea pouch packaging design helps promote the product, inform customers of the required information, and encourage consumers to buy the drink. If you want to develop a successful marketing wrapper, make sure to meet the next rules to appeal to clients:
- Proper logo placement. Consumers should easily identify your product on store shelves by looking at your logo. Make sure to place it in a visible place.
- Clear definition of what the product is. Customers should find all the needed information about the product (country of origin, weight, shelf life, manufacturer, etc.) easily.
- Authenticity and truth. To win the trust and loyalty of the customer, a producer should specify information about the product authenticity. Moreover, this criterion is topical for expensive species. Make sure to highlight the nobility of your product.
- Differentiation and truth. Next, one more task of a proper wrapper is to show the key differences that can catch consumers. When the competition is high, clients feel difficulties in choosing one product. In such cases, they rely on what is written on the wrapper.
- Brand identity. Do you have a label? Make sure that your label is recognizable and outstanding not to confuse clients with similar products from other manufacturers.
To sum up, a well-developed package design implies a set of eye-catching labels with a logo and accompanying information about the product. Nowadays, new trends in packaging design suggest choosing minimalistic wrappers. Another tendency is sticking to the use of sustainable materials.
Many companies try to develop labels themselves. Alternatively, you can turn to specialized companies that are well-versed in modern tea packaging design. Such agencies have wide experience and develop custom solutions for each brand, taking into account its peculiarities and a client’s demand. Turning to specialized companies is beneficial since they know how to work with materials and how to combine them to protect from aggravating environmental factors.
To draw the line, note that dry tea leaves are vulnerable to climatic impacts (such as moisture and sunlight). Modern manufacturers of packaging know this fact and develop single- or multi-layer covers to wrap products and apply customizable labels on them. However, the process of designing appropriate tea packaging is not an easy one since modern wrappers perform too many functions. It is advisable to contact professional companies specialized in custom package designs to get vivid and catching solutions for your brand.
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