Why Every MSP Needs a Strong SEO Foundation?
As a managed service provider, you should always be on the lookout for fresh marketing avenues. In the end, the success of the business is mostly affected by your ability to land new clients and retain old ones.
Out of all the tactics you should implement, SEO services for MSPs stand out as probably the most lucrative one. Besides improving the website and traffic, search engine optimization sets the basis for all other marketing processes. Among others, it allows you to convert paid and social traffic at a much higher rate.
In this article, we’ll talk about the benefits of SEO for MSP businesses and how this approach can help you gain more leads.
What is SEO?
SEO, or search engine optimization, is a marketing tactic that revolves around creating content, building links, and improving various aspects of your site. The main goal of SEO is to boost the platform so that web pages appear higher in Google searches. It’s a highly meticulous approach that, besides generating leads, can have a major impact on your brand awareness.
Search engine optimization provides all sorts of benefits for MSP brands:
- Long-term marketing development
- Access to highly converting organic traffic
- Improvements to website
- Increased brand awareness
- Basis for other marketing strategies
Unfortunately, SEO also has its fair share of drawbacks, some of which can be circumvented with a proper marketing strategy. Here are a few things that might cause issues during your campaigns:
- Slow results
- Hinges on the marketing agency’s expertise
- Susceptible to algorithmic changes
The good news is that you can overcome a lot of these challenges by simply picking the right provider. A good agency can make a major difference for your brand, especially in terms of how quickly it will show positive results.
SEO and Other Tactics
The great thing about search engine optimization is that it fits well with other marketing tactics. Given that SEO introduces all sorts of improvements to your site, it will be much easier to close leads coming from other sources. Here is why introducing optimization can be so great for the current marketing workflow.
Social Media
Although you can build your social media account without ever referring to outside sources, you’ll eventually have to drive all this traffic to the site. When that happens, everyone wants to have a responsive platform that loads quickly, and on all devices.
Also, a good SEO effort can build up your social media. It’s a common practice to insert widgets on the homepage that would lead visitors to Meta, X, Instagram, and other platforms. So, as long as the website can secure lots of organic traffic, you can also boost your followership on social media.
Paid Ads
Paid ads work extremely well with organic search. By spending money on lucrative keywords and also managing to rank for them, you can occupy several sports for relevant, money-making phrases. But it doesn’t stop there.
SEO is vital for paid ads as you’re pointing to specific landing pages on the site. Sometimes, people even use blog posts, which are commonly made by search engine optimization teams. If you’re already willing to invest that much money into paid promotion, at least make sure the traffic converts well with SEO.
Email Marketing
Search engine optimization sets the basis for successful email marketing campaigns. You can put pop-ups on the site that will collect users’ contact information. After that, use all this data to reach out to them and close them.
Take a look at the below data representing the percentage of global search volume on different search engines.
Common SEO Process
Search engine optimization is a highly granular, step-by-step process. To achieve maximum results, you need to execute tasks in the following sequence:
SEO Audit
Before you can start doing anything on the MSP website, it’s vital that you check its performance. Slow loading speed, mobile issues, and poor design solutions are just a few things holding you back. Luckily, most of these problems can be fixed after a short audit.
A marketer polishes all these different aspects of the site to ensure your pages are easily trackable. The biggest emphasis is on user experience, which has become a major consideration not only for Google but also for other search engines. The general rule is that if visitors like the pages, Google will like them as well.
Competitive Analysis
During competitive analysis, you need to check other MSP brands in your niche and see what kind of marketing strategy they’re using. Besides analyzing their SEO process, you should also see if they’re using other tactics. Always pay special attention to their content and link-building practices and, if possible, use some of their practices for your project.
Do you know?
Most website traffic comes from organic search results, not paid advertisements.
Keyword Research
Keyword research helps in finding phrases with a high number of searches and low difficulty. These are keywords you can objectively optimize for, depending on the size and authority of the platform. During this step, it’s vital to focus on phrases that will also have commercial value.
Content Creation
The content creation process is what separates success from unnecessary marketing. Besides having great information, your posts need to have unique visual appeal and proper formatting. For maximum results, we suggest you perform studies, research, and “generate” information instead of repurposing other people’s articles.
Outreach
When we say outreach, we mainly refer to link building. By using this practice, create secondary sources of traffic, and, more significantly, you’ll boost the original pages. Google loves pages that get a lot of links, as this is a clear sign that your content provides value to other bloggers to a point where they’re willing to feature it.
Last Thoughts
As an MSP, seriously consider adding SEO into your marketing routine. Optimizing the site provides numerous direct and indirect benefits and is probably the best way of building awareness. The process takes some time to provide initial results, but it beats just about any other marketing tactic in the long run.
